Brand Identity Refresh
Industry: Financial Services
Client: Adams Capital
Overview: Adam’s Capital, Inc, a leading provider of strategic valuation and financial advisory services, was beginning to feel dated with their 12 year old brand identity which was no longer relevant with their new, progressive way of doing business.
Objective: Help the leadership uncover a differentiated brand positioning and capture their brand essence and personality in an effort to drive the evolution of their brand identity.
Brand Design: First, by walking the leadership through several strategic branding exercises we were able to identify a distinct positioning and relevant brand platform. Then, by taking a unexpected approach, we turned to elements and patterns around the office as well as original artwork owned by the company to develop an distinct visual system. The results produced a new messaging platform for telling their story and a refreshed visual platform which together has helped evolve their brand.
Results: Adams Capital's refreshed identity gave them a reason to reach out to existing, old and forgotten clients with a new purpose – to update their information. But guess what, this simple transaction turned into longer discussions and an opportunity to re-engage in business. Our refreshed identity program also gave the Adam's team more flexibility with updating their website as well as marketing materials. In total, this program has helped them be more efficient and clear with their communications.
Deliverables: Brand Strategy > Positioning > Messaging Platform > Refreshed Logo & Imagery > Business Materials > Website > Collateral System > Sales Templates