Branding Campaign
Industry: Retail Business Solutions
Client: Aldata Solution
Overview: With the start of a new year, Aldata realized to stay competitive and to continue to growth their market presence that they needed to develop a brand campaign that would allow them to tell a new story to prospects as well as nurture existing relationships.
Objective: To introduce a new messaging platform that supports the corporate strategy along with fresh creative to get attention and prompt action.
Brand Design: Working with Aldata to understand their new corporate strategy we were able to create a messaging platform that aligned with it. The theme, “Choices,” gave us enough depth to tell their corporate story as well as develop campaigns and materials with relevance to multiple audience levels. Throughout the year we developed lead generation campaign and customer relationship campaigns all geared at getting attention, raising awareness and prompting action.
Deliverables: Branding Theme > Messaging Platform > Advertising > Corporate Brochure > Sales Tool Kit > Customer Materials > Datasheets > Tradeshow > Lead Generation Branding Campaigns > Customer Relationship Branding Campaigns