Branding Campaign
Industry: Retail Business Solutions
Client: Aldata Solution
Overview: Aldata, the world's leading dedicated provider of retail business solutions, was ramping up their marketing efforts to attract clients, prospects and market leaders to learn more about their solutions at their annual tradeshow - NRF.
Objective: Create a dynamic, attention getting branding campaign to raise awareness and drive traffic to learn more about Aldata at their tradeshow - NRF.
Brand Design: Supporting the corporate brand strategy, we developed a catchy thematic, "It's Game On", to align and help tell the complex Aldata story. We then crafted messages and designed graphics to support the brand thematic which we implemented across multiple touch points in an effort to raise awareness and interest in Aldata and drive traffic to their booth at NRF.
Results: This branding campaign created excitement at the booth and with the event happening during college bowl season, the football theme, with games and give-a-ways, heightened awareness and activity. Overall, Aldata had a successful show with moments to remember and new prospects to pursue.
Deliverables: Campaign Theme > Theme Logo > Messaging > Pre-Show Marketing Tactics > Dimensional Mailer > eMailers > Web Landing Pages > Web Animations > Advertising > Campaign Video > Tradeshow Branding Support & Premium Give-a-ways