Brand Identity Refresh
Industry: Technology Services
Client: Anteo Group
Overview: Anteo Group, a 10 year old IT staffing and services company that specializes in JAVA and ERP/BI solutions, made the strategic decision to re-invest in enhancing their brand identity to illustrate a stable company that is withstanding the economic situation.
Objective: To re-establish their strong market position and to evolve their brand identity to better reflect their stability and energetic culture.
Brand Design: Working with key executives and using our brand strategy exercises we clarified and refined a differentiated positioning, brand and messaging platform which lead to the evolution of their visual identity. The results produced a more progressive logo and graphics system which we leveraged to enhance the website experience and overall branding efforts.
Results: By investing in a refresh of their brand identity, Anteo Group experienced a renewed excitement with their employees which then transcended outward to their markets. The new story, imagery, materials and website gave them a reason to call on existing clients and contacts as well as giving them more flexibility to update their communications inhouse.
Deliverables: Brand Strategy > Positioning > Messaging Platform > Tagline > Refreshed Logo & Imagery > Business Materials > Website > Sales Templates