Brand Identity Refresh
Industry: Audio/Visual Services
Client: AVYVE
Overview: AVYVE is leading audio visual systems integration company headquartered in Atlanta, GA. After 10 years in business, the company’s CEO had a gut feeling. It was time to take her company to the next level. She’d done a lot of things right: gained a “who’s who” list of corporate clients, added their CEOs as residential clients, acquired a leading residential A/V company to service them, built a state-of-the-art demo facility, and hired a great crew. But she felt there were even bigger opportunities ahead.
Objective: Rename the company and create a new identity to align with the company’s personality and connect with its sophisticated target audience. The campaign also needed to serve as a platform for strengthening the company’s internal culture.
Brand Design: The new name, AVYVE, was derived from the word “alive”, as well as from the meaning and associations it evokes, and incorporates “AV” from the abbreviation for audio/visual. This name provided the right tone for the design of the company’s visual and verbal identity. The visual image created to support the new name is upscale and designed to meet the expectations of AVYVE’s clients. The verbal tone expresses AVYVE’s personality through triggers that bring the brand to life.
Results: The new identity created a new market perception for AVYVE that has helped them attract a higher quality clientele along with building a stronger culture and market position.
Deliverables: Brand Strategy > Name > Visual Identity > Logo > Business Materials > Sales Collateral System > Signage