Brand Identity Refresh
Industry: Professional Services Consulting
Client: Creative Growth Group
Overview: Creative Growth Group is a relationship marketing company that helps professional services companies make growth happen. After almost a decade of success with their core business as well as other sub-brand businesses, they were ready to align all the brands into a family structure.
Objective: Evolve the existing corporate brand identity program and align the other sub-brand programs into a family structure giving the overall platform more cohesiveness and consistency.
Brand Design: From strategic discussions with the founder we realized that in each of the brand assets that relationship was a cornerstone. We attached onto that idea in evolving the corporate brand and it’s sub-brand counterparts by evolving each through engaging and approachable colors and illustrations. Leveraging this new direction, we then implemented it through the development of websites, blogs and digital collateral to help tell the brand story at multiple levels.
Deliverables: Brand Identity Alignment > Sub-Brand Logos > Business Materials & Brochures > Custom Illustrations & Diagrams > Website > Blogs > Sub-Brand – Client Advisor Awards