Brand Identity | Interactive
Industry: Technology, Software
Client: DWG - CTP Marketplace
Overview: DWG identified an opportunity to build a destination for customers and suppliers of Flextronics to meet, review and have a more dedicated channel for finding qualified and relevant software suppliers.
Objective: Develop an online marketplace to showcase certified trading partners that are trying to get attention from customers and suppliers of Flextronics.
Brand Design: Our approach was to design an online, membership driven portal that both worked as a marketing tool for DWG and certified software providers as well as information resource for Flextronics customers and suppliers. Using a limited color scheme with connections to Flextronics, our focus was to design a functional web experience that would become the bookmarked site for our three audiences. Limited access to all site content prompted membership enrollment. DWG actively facilitates webinars and keeps industry news fresh giving members multiple reasons for visiting the site.
Deliverables: Logo > Digital Templates > Website