Brand Identity Refresh
Industry: Technology Services
Client: DWG – Davies Woerner Group
Overview: Davies Woerner Group, a consulting group that brings trading partners together, was positioning for growth and needed to refresh their brand identity and overall branding efforts including a custom portal for Flextronics, a key client.
Objective: Create a fresh image and overall identity program that allows for growth.
Brand Design: Our approach started with strategic discussions about how to position and create a unique experience, the CTP Marketplace, for their client Flextronics and the relationship between customers and suppliers. The result was the development of a web-based portal where the two sides can find focused software solutions that have been vetted by DWG. We then focused on refreshing the DWG brand identity program to align with progressive software companies and with Flextronics.
Deliverables: Strategy > Logos > Corporate Identity > Stationery System > Custom Illustrations & Diagrams > E-Newsletter Templates > Websites