Brand Identity Program
Industry: Entryway Flooring Products
Client: EcoPath Mats
Overview: ECS, a leading manufacturer in quality flooring products, had introduced a new sustainable entryway matting solution called EcoPath, but was not getting the attention or retention this Green product deserved.
Objective: Reposition EcoPath as the top performer, eco-friendly solution and redesign the identity program along with naming and designing sub-brand programs for supporting product lines.
Brand Design: We started by gaining industry and business knowledge as the baseline for a progressive and competitive brand identity program that positioned EcoPath as high style, high quality and top performer in the industry. Our design followed with a confident tone and visual image setting the brand apart of the rest. Once the brand re-launched, our partner Trevelino/Keller took the reins and pushed out the brand story through traditional public relations to help support and build the brand. While the market was re-introduced to EcoPath we were also busy with lead generation campaigns, advertising and tradeshow booth design and show support.
Deliverables: Strategy > Positioning > Tagline > Logo > Brand Icons & Imagery > Corporate Identity > Business Materials > Sales Tool Kit > Sample Kits > Brochures > Product Sheets > Custom Photography > Signage > Advertising > Direct Marketing > Website > Tradeshow Booth Design