Brand Identity Refresh
Industry: Education & Training Services
Client: Effective Parenting, LLC
Overview: Dr. Kelli Ritter is a well known doctor who specializes in child and family counseling. Her proven methodology encourages parents by engendering confidence in and control over their own parenting style. As interest in Effective Parenting, LLC grew, Dr. Ritter realized it was time to reinvest in her brand strategy and identity.
Objective: Refine the brand positioning and develop an identity program that is flexible and relevant to a consumer audience.
Brand Design: Through a series of branding exercises, we first defined the core brand of Effective Parenting, including differentiated positioning and personality attributes. These essential brand elements set the tone for the identity design.
Using the new strategy, we then refreshed Effective Parenting’s brand identity so that it would more accurately reflect Dr. Ritter's personality and be clearly relevant to the methodology she follows. Once the identity was established, we then implemented it through multiple branding materials that also provided the flexibility to update messages as needed.
Results: The refreshed identity platform is systematically designed using a template strategy allowing for ease of use for customization, modification and updates to keep the communications fresh and timely.
Deliverables: Brand Strategy > Positioning > Messaging Platform > Refreshed Logo & Imagery > Business Materials > Website > Collateral System > Sales Templates