Brand Identity Program
Industry: Novelty Floor Mats
Client: GameDay Rugs
Overview: TMA, corporate brand owner of LogoRugs.net, was loosing market share for their product line in novelty floor mats. This loss would ultimately effect their relationship with Collegiate Licensed Product. They needed to reinvent the brand and re-launch it to gain attention, interest and drive product sales.
Objective: Rename the brand and aggressively push out promotions using social media as the cost effective strategy to re-introduce the College branded products.
Brand Design: Our first exercise was to rename the brand and then to design an attention getting identity program that led to a new ecommerce website. Naturally our naming methodology produced a memorable and catchy name, GameDay Rugs. We then designed a bold logo, a graphic system, custom photography and punchy advertising headlines with visuals to get attention. Partnering with Trevelino/Keller, we launched a social media strategy followed by campaigns that drove immediate results for the brand.
Deliverables: Naming > Brand Identity > Logo > Stationery System > Sales Tools & Brochures > Custom Photography > Advertising > Tradeshow Booth Design > Website > Social Media Branding > Branding Campaigns