Brand Identity Refresh
Industry: Energy & Industrial Construction
Client: Georgia Energy & Industrial Construction Consortium (GEICC)
Overview: The Georgia Energy and Industrial Construction Consortium (GEICC) has a mission to engage electric, nuclear, natural gas utilities and energy industry construction in strategic, unified, and results-oriented efforts to ensure a skilled workforce to meet future industry needs.
Objective: Create a brand identity program that helps GEICC get attention and attract industry companies to join the consortium in support of building a stronger workforce.
Brand Design: An organization like GEICC needs to appear to be relevant and attractive to potential company members, especially considering the crowded marketplace for these organizations to get involved in helping strengthen their industries. Our approach resulted in a bold identity program with powerful colors and icons to reflect the passion and focus of the GEICC mission. To keep members, potential members and partners up to date, we launched a new, more manageable website and sales materials.
Deliverables: Identity Program Design > Logo > Brand Iconography & Custom Illustrations > Sales Tool Kit & Inserts > Website