Brand Identity | Branding Campaign
Industry: Energy & Industrial Construction
Client: Get Into Energy GA
Overview: Get Into Energy, a National program in the Energy and Industrial Construction industries, highlights and promotes various career paths for students and industry workers. The National mission is to build the workforce in these two industries. GEICC, a Georgia-based consortium, was tasked with developing a statewide branding program that leverages Get Into Energy with distinction for Georgia.
Objective: Create a brand position and identity program that allows GEICC to promote viable careers in all aspects of Energy and Industrial Construction.
Brand Design: We started at the top with the GEICC executive team with our brand strategy workshop to uncover a differentiated brand position, unique brand voice and personality for the Get Into Energy GA campaign. We then focused on the identity program by creating a differentiated theme, “Energy is Hot! Energy is Cool!” with supporting visual images, dynamic graphics and bold headlines that attract attention and set the brand tone. We implemented the identity program across multiple media with advertising, sales tools, websites and tradeshow booths for workforce recruiting events.
Deliverables: Brand Strategy > Identity Design > Messaging > Logos > Brand Iconography & Custom Illustrations > Sales Tool Kit & Inserts > Brochures > Flyers > Posters > Advertising > Websites