Brand Identity Program
Industry: Legal Services
Client: IP Tank
Overview: IP Tank, an intellectual property think tank, entered an oversaturated market with a different purpose – to help inventors reach their potential without all the up front legal fees and barriers to market entry.
Objective: Drawing from a strong core essence and company values, design an emotionally charged brand identity that is differentiated, scalable and personable.
Brand Design: Defining IP Tank’s brand essence and personality gave us the ability to design an identity platform that brought the vision to life. By visualizing the invention process, the IP Tank logo was designed with humanistic qualities and ideograms that depicted the company’s process. The logo set the tone for how the verbal expression was delivered, providing a real sense of personality and wit. Together, the visual and verbal expressions deliver an approachable and appealing image for inventors and business partners. The tagline, “Making Great Ideas Real”, supports IP Tank’s brand identity by setting a tone that combines aspirations with a get-it-done business approach.
Deliverables: Brand Strategy > Messaging Platform > Tagline > Logo & Visual Identity > Business Materials > Diagrams > Sales Collateral & Templates