Brand Identity Refresh
Industry: Manufacturing
Client: Lehigh Technologies
Overview: Lehigh Technologies is a green materials company that manufacturers micronized rubber powders made from end-of-life tires and other post-industrial rubber. With a new management team and new investors, they were ready to refresh their brand identity in preparation for growth.
Objective: Work with key Lehigh executives to define a differentiated market position, to clarify a multi-layer business platform and to create an identity platform that lines up with the investors and the markets expectations.
Brand Design: We started with an exercise to design a brand identity architecture including the revamp of the corporate logo as well as new designs for service, product and facility logos. We then helped to enhance their corporate presentation by developing dynamic visuals to support their strong brand story. Partnering with Trevelino/Keller, we continued with an overhaul to their website and tradeshow booth experience giving the brand a new life and new story to tell the world.
Deliverables: Logo > Sub-Brand Logos > Corporate Identity > Custom Presentations > Custom Photography > Business Diagrams > Website > Brand Campaigns & Themes > Tradeshow Booth Design & Graphics > Advertising