Brand Identity Development
Industry: Food & Beverage
Client: Maddio's Pizza Joint
Overview: A successful restaurant entrepreneur was launching a new, fast, casual dining concept where quality pizzas, subs and salads aremade directly in front of the customer.
Objective: Develop a unique and memorable logo that reflects the brand identity, culture and experience.
Brand Design: Working close with the key strategy team to understand the desired brand perception, personality and tone, we created a logo design that best represented Maddio’s identity. The hand-rendered logo was then implemented throughout the brand experience, from in-store impressions and materials to outdoor signage.
Deliverables: Logo Design > Identity Standards > Supporting Graphics > Branded Materials > Outdoor Signage
