Brand Identity Program
Industry: Technology, Fixed & Mobile Communications
Client: Movero, Inc.
Overview: The merger of BroadSource, Inc., Movero Technology and Integrated Mobile created an industry leader with a strong, comprehensive solution for managing fixed & mobile communications. With a new management team and investor supporting, they needed a solid, yet flexible, identity platform to launch the new brand.
Objective: Develop a comprehensive brand identity to represent each of the three companies with one platform.
Brand Design: Working in partnership with Gayle Mitrano from Realistic Solutions, we began with a brand kickoff meeting with key executives to define the new companies unique value propositions and to secure the new name, Movero, Inc. Once the strategy and name were in place we designed the identity program with a logo device that naturally helps tell their differentiated story. Our program was then implemented across multiple mediums including a new, more progressive website.
Deliverables: Strategy > Logo > Corporate Identity & Stationery System > Icons & Graphics > Collateral > Website