Brand Identity Refresh
Industry: Education
Client: MTEC - Online Medical Transcription School
Overview: MTEC is the premier online medical transcription school providing medical transcription training and continuing education for medical transcriptionists. As the leader in their market they were realizing that the competition was close behind and gaining momentum. It was time to refresh the brand identity and overall online experience.
Objective: Refresh their brand identity and online experience by giving them a new, more modern and relevant image and a website that is more engaging and content rich.
Brand Design: Our approach led us to a brand design that reflected a more nurturing and approachable image. We included custom iconography and warm photography to draw interest and association. For revamping the online experience we partnered with the Friedman Marketing Group to produce a more intuitive website with relevant content and videos.
Deliverables: Logo > Corporate Identity > Brand Graphics & Icons > Advertising > Website