Brand Identity Refresh
Industry: Art & Personal Branding
Client: NELSON Contemporary Artist
Overview: Priscilla Nelson, a contemporary figurative artist, had recently finished a handful of new paintings for her collection and was ready to put some marketing efforts in motion to raise awareness in the consumer and gallery buyers markets.
Objective: Working with Realistic Solutions, re-define Nelson's brand identity and create a compelling package that showcases her paintings and artist story.
Brand Design: As an artist, the signature is as unique as the artwork itself and for Priscilla, her signature had the right style and texture we were looking for to represent her identity. Our design approach highlights her rich artwork surrounded by clean lines and modern type representing her sleek personality. To pull it all together, we designed a packaging system providing flexibility to customize as new paintings are created.
Results: Nelson's enhanced brand identity and packaging system has helped support her marketing efforts to open doors to gallerys.
Deliverables: Brand Identity > Logo & Image > Corporate Identity > Packaging > Photography