Brand Identity Program
Industry: Technology, GPS Tracking Products
Client: NexTraq
Overview: Discrete Wireless, the leader in GPS fleet tracking technology was loosing market share with up and coming competitors. They were ready to change their game and regain their position in the marketplace.
Objective: Rename and rebrand Discrete Wireless giving them a new story to tell and reason to reconnect with the market.
Brand Design: Working with key executives and using our brand strategy exercises we clarified their market differentiation which lead to the development of a new name, NexTraq, and the creation of their new visual identity. The results produced a more progressive logo and graphics system which we leveraged to enhance the website experience and overall branding efforts. Trevelino/Keller has taken our identity platform and pushed it out through traditional public relations and more progressive social media.
Deliverables: Strategy > Logo > Corporate Identity & Stationery System > Icons & Graphics > Website > Blog > Social Media Branding > Microsite