Brand Identity Refresh
Industry: Retail Software
Client: Predictix
Overview: Predictix, a growing software as a service company for Retailers, was expanding and ramping up their global presence. The company needed to refresh its brand identity to make it more relevant, progressive and memorable.
Objective: Find a common thread with the key executives through exercises that defined the company’s brand essence and personality. Identify a desired road map for the evolution of Predictix’s identity.
Brand Design: By articulating Predictix’s brand essence and personality attributes, we established the foundation for evolving the company’s identity. Design explorations that ranged from subtle to extreme solutions produced a group of possible logo directions. After a clear winner was selected, the visual identity began to take shape through additional color palettes and graphic styling unique to Predictix. A visual vocabulary was introduced through graphic iconograms that were based on the hand-rendered logo execution. The visual expression was then implemented through business materials, a refreshed website and a brand video which was launched at their biggest tradeshow, NRF.
Results: The refreshed identity platform has helped strengthen the internal culture as well as providing a flexible and scalable set of branding tools to keep up with the pace of growth.
Deliverables: Brand & Messaging Platform > Tagline > Logo & Visual Identity > Iconographics > Business Materials > Sales Templates > Website > Tradeshow Booth Graphics > Brand Video