Brand Identity Refresh

Industry: Retail Software

Client: Predictix 

Overview: Predictix, a growing software as a service company for Retailers, was expanding and ramping up their global presence. The company needed to refresh its brand identity to make it more relevant, progressive and memorable.

Objective: Find a common thread with the key executives through exercises that defined the company’s brand essence and personality. Identify a desired road map for the evolution of Predictix’s identity.

Brand Design: By articulating Predictix’s brand essence and personality attributes, we established the foundation for evolving the company’s identity. Design explorations that ranged from subtle to extreme solutions produced a group of possible logo directions. After a clear winner was selected, the visual identity began to take shape through additional color palettes and graphic styling unique to Predictix. A visual vocabulary was introduced through graphic iconograms that were based on the hand-rendered logo execution. The visual expression was then implemented through business materials, a refreshed website and a brand video which was launched at their biggest tradeshow, NRF. 

Results: The refreshed identity platform has helped strengthen the internal culture as well as providing a flexible and scalable set of branding tools to keep up with the pace of growth.

Deliverables: Brand & Messaging Platform > Tagline > Logo & Visual Identity > Iconographics > Business Materials > Sales Templates > Website > Tradeshow Booth Graphics > Brand Video

Launch Website >

 

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"Your logo is the entry point to your brand experience. Every aspect of branding should relate to a part of the experience that is memorable and conversational." - BCHORD