Brand Identity Program
Industry: Professional Services | Technology
Client: ProSequa
Overview: ProSequa is a professional services firm specializing in complex data and systems integration with a collaborative integration model that is focused on seamlessly integrating our enterprise clients with their software/solutions providers.
Objective: Help clarify key messages and market position and to launch the new company.
Brand Design: Starting with strategic insights and output we facilitated a naming exercise with key executives to produce valid options. Positioned as a true partner that helps clients and software suppliers build long lasting relationship through managing IT expectations, our naming exercise resulted in a made up word, ProSequa, meaning “forward movement” and “to attend.” We then turned to the visual identity design of the logo with a symbol that represents the integration point of technology and relationships. We also created and produce sales support materials to help this early stage company communicate its value propositions to multiple audiences.
Deliverables: Brand Strategy > Naming > Identity & Logo Design > Business Materials > Stationery System > Custom Illustrations & Diagrams > Brochures > Website