Brand Identity Refresh
Industry: Technology Deployment Services
Client: Telaid
Overview: Telaid, a leader in multi-site technology deployment initiatives with over 30 years of experience, was ready to refresh their brand image to stay relevant in a crowded marketplace.
Objective: Work with the leadership to refine its core identity and to introduce a more sophisticated and progressive branding program.
Brand Design: Our mission was to differentiate Telaid from the competition through upscale design. With minor tweaks to the longstanding logo, we focused our design efforts on developing fresh tools to help them tell their comprehensive story and a new website that reflects their stability and culture.
Deliverables: Evolved Logo > Collateral > Depicture & Business Graphics > Website > Tradeshow Booth Graphics > Brochures