Branding Campaign
Industry: Healthcare
Client: Webmedx
Overview: Webmedx, a clinical documentation solutions company, was gearing up for their big annual tradeshow, AHIMA.
Objective: Create a dynamic, attention getting branding campaign to raise awareness and drive traffic to the Webmedx booth.
Brand Design: Working in collaboration with the Friedman Marketing Group and Advent, we designed images and graphics that extended the corporate brand identity and supporting the campaign theme: SPY. We then implemented the graphics across mulitple mediums.
Results: Overall the event was a success with our branding campaign supporting the excitement around the booth. The playful theme and graphics were all the talk around the exhibit hall.
Deliverables: Campaign Theme Logo > Pre-Show Marketing Tactics > Dimensional Mailer > eMail > Web Landing Pages > Sales Materials and Depicture > Advertising > Tradeshow Branding