Creating a Powerful Brand Program for Fast Growing AI-Enabled Solutions Company

Overview: Symphony CPG|AI delivers AI-enabled solutions that empower CPG companies to improve revenues and margins through more robust, complete analysis of real-time data.

 Brand Design: Our challenge: design an energetic brand identity program to reflect a progressive business helping CPG manufacturers work smarter and faster to incrementally increase revenues and profits. We started with creating a unique visual element representing connected data points and revenue opportunities which became the primary element in the logo. Next, we added design elements with imagery and iconography to support the brand story which we packaged into sales presentations and materials, a website and explainer video.