Refreshing a 90+ Year Old Commercial Printer

Overview: Standard Press, a 90+ year old, third generation commercial printing company, was ready to update its brand identity program to better reflect the reality of innovation, customer service and culture.

Brand Design: Working closely with the owner, we explored ways to evolve the core brand identity program while introducing a refreshed look and story. We took the new design approach and packaged it into a interactive brochure to showcase all of the techniques and production capabilities provided by Standard Press. We also design materials and a new website to reflect and support the new identity program giving STPress a new set of tools to help support sales and position them as a major player in not only commercial printing but also in new media.