Refreshing a 60 Year Old Energy Supply Chain Company with a Dynamic Design Program

Overview: For over 60 years, Mansfield Energy has provided leading organizations advanced support and solutions across the energy supply chain.

Brand Design: Our approach started with a deep dive into understanding the business and market opportunity. Next, we identified a unique market position and designed a fresh identity program including a complex brand architecture covering multiple sub-brands, services and solutions. With the structure in place, we designed logos, iconography, and a brand story that we packaged into sales presentations, collateral and a website. Once the refreshed brand program and website were launched, we than continued development to support the business including campaign development and UX design for their customer application called FuelNet.