Creative Brand Identity Designed to Drive Business

Overview: SymphonyAI, a role-based solutions provider for retailers and CPGs, was preparing to launch a cloud-based offering call Symphony Retail Cloud, a real-time and proven solution to achieve 2% revenue growth.

Brand Design: With an aggressive time-frame to launch we hit the ground generating concepts and design looks that materialized into a comprehensive identity program. Leveraging the parent brand for consistency, we locked up the logo and system identity and added strong imagery with relevant iconography creating a fresh look. Next, we crafted the brand story with the overarching value proposition and drilled into each key audience persona. We launched on-time with sales materials, collateral, an introductory video and a unique website all presented at an industry event followed by a customer-focused event.