Brand Identity that Reflects a Dynamic Business

Overview: Affinity Intelligence, a smart big data software company, was strategically planning for business growth.

Brand Design: Collaborating with the key visionary stakeholders, we pursued a design approach with bold looks, images and words to deliver a compelling identity and story. From the name, Baker Street Scientific, a nod to Sherlock Holmes, to the design of industry iconographics, imagery and a uniquely crafted story, we packaged the brand identity with the design of business materials, presentations and a bold website.